In partnership with SAGE Automation, we developed the Launceston Sustainable Mobility Plan. We worked as part of a larger consortium on a Smart Cities project designed to help Launceston take advantage of changes to transport technology (e.g. on demand transport, micro mobility) to support Launceston’s ambition to become Australia’s most liveable regional city.

The development of the Sustainable Mobility Plan included consideration of all modes of transport, as well as measures that take advantage of emerging technology to maximise the efficient use of space and resources. The Sustainable Mobility Plan included recommendations in the following areas:

  1. Enhancements to public transport, including best practice bus stop design and network refinements to maximise the contribution of the bus network to act as a compelling alternative to motor vehicle use
  2. Changes to recommended freight routes, to reduce the impact of heavy vehicle traffic within Launceston’s historic core
  3. Pedestrian amenity and safety improvements, including speed limit reductions and an expanded pedestrian network
  4. Cycling network enhancements, including protected bike lanes 
  5. Street re-design changes focused on alignment with Council’s wider strategic ambition to become Australia’s most liveable regional city.

The unifying objective of the Sustainable Mobility Plan was to map a pathway towards Launceston becoming a city with a more diverse set of smarter mobility options that work to reduce car dependence and lead to a more liveable, sustainable city. The five key issues the Sustainable Mobility Plan sought to address are identified as shown on this infographic.

Key issues facing Launceston

A set of mode share targets were developed, to assist Launceston progress to becoming Australia’s most liveable regional city.

Cycling was one component of this Plan and included an enlarged network of bicycle infrastructure. The map shown below was developed for this project and indicates both the type of bicycle infrastructure proposed and the estimated travel time to travel between key centres.

For more information on this project, contact Dr Elliot Fishman at